We’re looking for a creative and proactive Marketing Officer to join our small and passionate team. In this role, you will be the driving force behind our brand, digital presence and communications.
You will raise awareness of Light and of perinatal mental health, engage our community and support fundraising efforts through creative storytelling and multi-channel campaigns.
Light is a small team and you will enjoy a high level of ownership and the opportunity to work across diverse marketing disciplines.
Key Responsibilities
Campaign Execution & Strategy
Campaign Delivery: Execute marketing and fundraising campaigns with strategic direction from the external Marketing Consultant and operational sign-off from the Governance and Business Manager.
Senior Collaboration: Work closely with the CEO to ensure all public messaging and major campaign initiatives align with Light’s strategic vision.
Trend & Event Engagement: Stay up to date with marketing trends to develop fresh promotional ideas and attend external events to promote Light’s aims.
Content & Brand Management
Content Creation: Take full ownership of Canva designs, copywriting, scheduling, and managing content across social media, the website (CMS), and email newsletters using basic SEO skills.
Brand Guardianship: Act as the internal brand guardian to ensure all external communications and design assets strictly conform to branding criteria.
Graphic Design: Utilise Canva to produce high-quality social media graphics and everyday visual assets.
Communications & Analytics
Community Engagement: Deliver empathetic, high-quality customer service to service users on social media and communicate Light’s vision to the public.
External Relationships: Professionally manage relationships with external suppliers, including agencies, printers, designers, and photographers.
Data Reporting: Monitor software like Google Analytics and Meta Insights to track campaign success and provide regular performance reports.
Please send a CV and Expression of Interest (no more than 2 pages) to re*********@******************rg.uk
